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It’s tough out there for an email marketing campaign. Social media is getting all of the love and attention, but its older brother email is the one still doing the majority of the work. Furthermore, there is a lot of misinformation and assumptions about email marketing floating around the industry. The result? Email campaigns are misunderstood, and poorly educated. Kristin Connell, Senior Manager, Marketing Operations at Delek, put together a list of “10 Ways to Suck at Email Deliverability” for the Eloqua Topliners Community. We took a look, and we agree: these are ten of the worst email marketing sins you can commit:
If you’re guilty of one (or more) of these email marketing blunders, you’re not alone. And even better, these are all breakable bad habits. Good email marketing takes a little extra time and effort; an email list needs to be carefully cultivated and built, not bought; template design takes strategy; email copy should be carefully targeted, and you can never test an email too much! Email testing, in fact, is a great way to see what is working in your email marketing strategy, and what can be adjusted to gain better results. Almost every element of an email is great for A/B testing; everything from subject line to button color can be evaluated, and can greatly boost (or hurt) your campaign.
Here at inSegment Email Marketing Agency, we believe that email campaigns are one of the best mediums for lead conversion and recapture marketing. Our targeted email marketing programs include extensive research, targeted copywriting, email design and developments, development testing, and results tracking, to ensure that our clients get the most out of their email campaigns. And you won’t catch us committing any of these email marketing blunders!