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The Real World: Finding a Job in Marketing

It’s May, and while that means it’s time for baseball, barbeques, and beach trips, it also means that another group of college students are about to graduate and move on into the job market.  Whether you’re ready for it to happen or not, the Real World is about to mean a lot more to you than just a show you watch on Wednesday nights.  It can be scary to apply for that first marketing job; luckily, we’re here to help.  When applying for jobs, make sure you do the following:

1.     Make sure you research the company you’re applying to thoroughly.  Familiarize yourself with some of their clients, and some of the past work they’ve produced.  This way, you’ll be prepared for the dreaded interview question “Why are you interested in working for XXXX Company?”Additionally, you want to research the company to make sure it’s a good fit for you.  While searching for your first marketing job, you might feel compelled to apply to every opening you see.  But you have to make sure that you’ll be challenged and fulfilled in your new role.  You don’t want to be stuck in a traditional print agency, for example, if you’re passionate about online marketing.

2.    Stay up to date on marketing trends – read marketing journals, blogs, and websites.  We recommend Direct Marketing NewsSearch Engine Land and PPC Hero (and our own inSegment blog, of course!).  You’ll sound passionate and informed in interviews; these two traits are attractive to would be employers, who sometimes have to choose between several similarly qualified candidates.  Simply being up to date in your industry can be the deciding factor.

3.    Clean up your social media profiles!  This is important in any industry, but it has particular importance in marketing, public relations, and other communications-based practices.  If you cannot market yourself efficiently or appropriately, an employer won’t expect you to be able to do so for a client.  Adjust your privacy settings and delete questionable posts as necessary.And take advantage of LinkedIn!  The platform allows you to display articles you’ve published, media mentions you’ve earned, and design items you’ve created.  90% of hiring employers will use LinkedIn in some capacity during the hunt for a new hire; use yours as an opportunity to flesh out your resume.

4.    Relax!  Job hunting is time consuming and stressful.  Make sure you stay confident in yourself and your abilities and accomplishments.  It might take longer than you expect to find that first meaningful job, but being happy in where you work is important.

Congratulations, class of 2013!  Good luck!

And for those of you who aren’t quite done with school yet, check out some of our great internship opportunities here at inSegment!  We make interns valuable, contributing members of our team; and there are never any coffee runs!

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This entry was posted on May 10, 2013 by in Internet Marketing and tagged , .
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