Digital Marketing Latest Commentary
There’s no arguing that mobile is big. 55% of American adults have smartphones, and that number is only growing. Since 2009, mobile ad spending has quadrupled, and that trend shows no signs of stopping. The conversion potential with mobile is enormous—70% of all mobile searches lead to action within the hour, and mobile coupons have a redemption rate ten times higher than that of their traditional counterparts. Chances are you already know that much from experience, even without reading the numbers.
Continue to read on our blog: http://blog.insegment.com/2013/06/apps-why-your-brand-might-need-one/
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