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Is Your Agency Built to Last? 6 Things to Look for When Evaluating an Agency

ImageDigital marketing services are critically important to businesses looking to increase revenue and to grow their customer base. More and more, companies are looking to agencies to help strategize, implement, and measure digital campaigns. Lots of agencies boast about how “on trend” they are; these statements can sound attractive to companies, who are looking for immediate returns on their marketing investment. However, when evaluating a marketing agency, businesses shouldn’t lose sight of the forest for the trees. Lots of digital agencies are current; but what you should be asking is if they are looking ahead of the present trends and anticipating future developments and needs. If the agency you’re working with doesn’t have these 6 things in mind, they won’t be around too long.

1. Integrated Services and Campaigns

Stand-alone services simply won’t work for much longer online; digital marketing strategies, such as SEO, website optimization, and social media advertising are at their most successful when leveraged as components of a single overarching strategy. This is evident even in today’s trends; 72% of digital marketing clients prefer a full-service approach.

2. Multi-Device Friendly Campaigns

Consumers simply aren’t viewing webpages on a desktop anymore. Mobile, tablet, and other devices are making up more and more of all online data consumption; recent data shows that the average person uses 2.9 devicesto go online. Google has noticed this trend, and has changed its systems accordingly – mobile capability is now a search ranking factor. If your digital presence doesn’t include a mobile element, you’re simply obsolete. If your agency can’t produce these types of campaigns, it’s obsolete, too.

3. SEO = SoLoMo

The future of digital and search marketing will boil down to three elements: social, local, and mobile. Any digital campaign should take one of these elements into account; search marketing especially should leverage this trifecta, optimizing social media content, appearing on local directories and searches, and optimizing for mobile use as well.

Continue to read on our blog: Is Your Agency Built to Last? 6 Things to Look for When Evaluating an Agency
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This entry was posted on July 10, 2013 by in online marketing and tagged .
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