Digital Marketing Latest Commentary
In their latest step to crack down on spam and nefarious ranking tactics, Google has updated its Link Schemes help document to warn SEOs about the types of activities that the search engine will now consider a violation of its Webmaster policies. The latest methods under scrutiny? Advertorials, native advertising, and heavily-optimized anchor text.
Advertorials, which were originally meant as a blend of editorial elements and advertisements in newspaper and magazine publishing, have evolved to become a type of unnatural link on the web. Advertorials are those “sponsored posts” you see on news and article-based websites; they are a point of contention for both advertisers and editors. While Google doesn’t object to sponsored posts or advertorials as a whole, it does see a real problem with SEOs using advertorials as ways to push links. The actual language in the Link Scheme help document is:
“Advertorials or native advertising where payment is received for articles that include links that pass PageRank”
Using links that were not editorially placed or vouched for by the link’s owner in an advertorial may result in a search engine penalty.
Continue to read on our blog: Google’s Cracking Down on Links: Is Your Content at Risk?
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