Digital Marketing Latest Commentary
It’s hard out there for e-commerce retailers. Although public opinion believes that online shopping is a major element of internet activity, reports by Google and ValueClick paint a much bleaker picture: 98% percent of a website’s visitors leave without converting. That means that there is only a 2% chance of a user completing a purchase when they visit your website. In order to make your website profitable, it’s important to continue the conversation with those users that bounce off of your website, to maximize the chances that they return to your website and actually convert. This process is called recapture marketing, or simply remarketing. There are many ways that you can target these wayward would-be customers, but there is an easy, cost-free step that all marketers should begin with: Google Display Network Remarketing.
Google Display Network Remarketing is a free program that integrates with an e-commerce site’s Google Analytics and Adwords accounts as well as the Google Merchant Center to create and deliver product display ads to former site visitors based upon the items or pages that they viewed the last time they were on the site. These ads are shown throughout the entire Google Display Network, and display either the exact items that the user viewed, or similar products based upon the user’s history on the site. Showing a potential consumer the very products they were researching (or longing for) when they were on the site maximizes the chance that they will come back to the site – either through the ad or by direct traffic – and make a purchase.
Continue to read on our blog: Google Display Network Remarketing: E-Commerce’s Best Friend
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