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Your PPC agency should be your company’s best friend. Here’s how to find the right one.
Search engine marketing is a fast-paced, technically complex system that can be invaluable to your overarching marketing strategy – when it’s implemented correctly. SEM, especially paid search elements, are best left in the hands of experts, be it an in-house professional or an outside agency. Agencies offer an attractive proposition to businesses; multiple experts, each with their own individual specialties, are working to plan, create, execute, and monitor your campaigns, allowing you to “set it and forget it”. However, not all PPC agencies are created equally. There are three universal truths that PPC Hero recommends that you should look at when deciding which company to trust with your campaigns; we absolutely agree that these elements are crucial to a successful PPC agency – and a successful partnership.
1. Flawless Account Management:
Every SEM professional knows there is no such thing as a perfect account; some campaign ideas don’t work the way you expect them to, or a competitor suddenly pops onto the scene and drives up the cost-per-click (CPC), or maybe even the expert made a mistake in the account. However, just because perfect accounts don’t exist doesn’t mean that perfect account management isn’t possible. A good agency will have multiple quality assurance checkpoints to catch mistakes or to evaluate campaign ideas. To you, it will look like a smooth, perfect system. And a solid agency won’t look for praise just for these account management tasks – they’ll simply think of them as a requisite part of their job.