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Bing’s Big Boost: Search Engine Revamps Search Products

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Always the red-headed stepchild of the search engine industry, Bing has redesigned two of its search products in an attempt to stay relevant against industry giant Google. Bing News and Bing Video both unveiled their new looks over the weekend, both displaying a number of new, interactive features and a more responsive design.

Bing Video underwent a head-to-toe makeover; videos are now displayed in four-column grids, and each video thumbnail is larger and displays more relevant data pertaining to the video, including title, hosting site, and upload date. Bing is also widening its net with which it pulls videos; aside from hosting staples YouTube and Vimeo, the site is now pulling videos from Hulu, DailyMotion, Vevo, MTV, CBS, and MSN, increasing the amount of search results available to users. In addition to the new display and varied search results, Bing Video also premiered new features over the weekend, including:

    • Search filters, which allow users to narrow down search results with several different types of criteria, such as video length, source, and even resolution.
    • Video Overlay, which allows users to view videos from the search in a lightbox, and includes Bing’s carousel navigation to allow users to view other videos from the search without having to navigate back to a closed page, which is not possible with Google.

The Bing Video updates emphasize the engine’s intent to create a more useful, positive user experience with these new options and higher video quality.

Continue to read on our blog: Bing’s Big Boost: Search Engine Revamps Search Products
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This entry was posted on September 9, 2013 by in online marketing, SEM, SEO.
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