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Newsletters are an important link between you and the visitors to your site. Because these visitors take the time to sign up for your newsletter, it is obvious that they find value in what you have to offer. Making the opt-in process as smooth as possible helps to ensure that they follow through on that desire as well and ‘opt in’ to buy something. A clumsy or confusing opt in form, or one that is difficult to find, could cause you to lose a potential lead or new customer. For five of the top ways to make the process of signing up for your newsletter user friendly, read over the tips outlined below.
Most of the time, they just want your email address, like Topshop for example – they want your email address, not your life story.
1. Keep it Simple
People these days are busier than ever. They don’t want to have to jump through a bunch of hoops to get what they want. They also want instant gratification. Broken down, this means the visitors to your site want to have access to your information but they don’t want to spend a lot of time and effort to get it.
Keeping the number of fields on your opt in form to a bare minimum can significantly raise your conversion rates. In actuality, you probably only need three fields: one for their name so you can personalize any correspondence you have with them, one for their email address and one for any comments they might feel compelled to share at that time.
VirtualHosting.com shows a simple opt in form, its visitors know exactly what information is required and everything is marked clearly.
In the case of making your opt in form available to your visitors, more is better. While having it available as a page on your website is a great start, for the best conversion rates, you should think of that as only the beginning.
By making your opt in form available in multiple spots on your website, you are likely to capture more people who spontaneously decide to opt in. For example, placing a sidebar with a link to the opt in form on each of your pages ensures that the opportunity to connect with you is right there at their fingertips, no matter where they might find themselves on your website.
Take your opt in form with you when you are at trade shows, post it on all the social media outlets, link to it on blogs and put the option on your receipts. This allows you to capture those interested parties in real time as well as virtually.
This form on KISSmetrics.com can be found on every page of their blog, and also on the side of every article that a reader views.