Digital Marketing Latest Commentary
LinkedIn, Facebook, Twitter. We’ve all heard and seen companies use these social media sites to build their brand and make an impression on potential employees. But there are other faces in the game: Instagram and Pinterest. These are not just fun applications used amongst friends; more and more companies are using them to show their massive audience of users how great it is to work for them, and what unique opportunities they can offer you as an employer.
Realistically, we have all used Instagram as a personal bragging tool. Whether it is a picture from an exotic trip we went on, or a delicious meal we had, we’re all guilty of showing off. Companies are no different. They use this social media application to show off their products, and to appeal to both potential customers and would-be employees. It’s an inexpensive, simple, and effective way to build your brand. The addition of videos on Instagram gives companies the opportunity to show off their work environment to potential employees in an even more dynamic way. Companies can create accounts and post pictures and videos with specific hashtags in their captions to generate the desired buzz.
When most people think of uses for Pinterest, the first thing that comes to mind probably isn’t “job searching”. But maybe it should be. More and more companies are creating public boards to showcase job opportunities and positively display their employee and company brand. Utilizing Pinterest for this purpose is slightly more complicated than Instagram because of the platform’s features. When creating a job board on Pinterest, focus on keywords and links to your job postings and company pages. To learn more about Pinterest-specific details to focus on, this article explains boards and pin-a-thons.
Continue to read on our blog: Take Employer Branding to the Next Step with Instagram and Pinterest
Follow us: @inSegment on Twitter | inSegment on Facebook