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Checklist: 5 Steps to Take When Considering a Website Makeover

make-upPeriodically redesigning and redeveloping your website maintains company success.  A fresh look, new features, and updated content never hurt anybody…or did it?  There are a few steps and topics to definitely consider before relaunching your website, in order to ensure success:

1.  SEO- Poor search results severely hinder a website’s success.  If no one can find you online, they can’t utilize what you have to offer. Keywords and links, as frequently discussed, are crucial to optimizing a site’s SEO. When you design your site, double-check that you are still optimizing your site for search engines. Visit our SEO blog page for current ideas.

2.  Know the competition- Do your research.  Closely examine your competitors’ recent site updates and relaunches.  Paying attention to their triumphs and mistakes allows you to learn about those missteps without making them yourself.

3.  Appearance- Although this may seem like common sense, many underestimate the power of a visually appealing webpage. Giving your page an attractive design while keeping it easy to navigate is essential.

4.  Sharp content- With all the different advice flying around about how to create a successful website, it’s important to remember the point of a website.  Your content should always remain focused and clear.  Your viewers visit your site for a reason; make sure you do not forget to give them one.

5.  Usability- Multiple types of mobile devices have internet capability today.  Make sure your website is compatible with each one.  It will increase visitors’ ease of use and give them more options to access your page.

Continue to read on our blog: Checklist: 5 Steps to Take When Considering a Website Makeover
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This entry was posted on September 20, 2013 by in online marketing, Web development and tagged , .
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