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Marketers and advertisers don’t get a lot of love on television; it seems like every other character is an architect or children’s book illustrator, but there is no real representative for the growing digital marketing industry. However, we’ve found that an interdisciplinary approach to marketing can sometimes foster the best, most creative results. We’ve combed through our DVRs and Netflix accounts to pull some of TV’s most accomplished characters that would be great in a new, digital career. Here’s our line-up:
Jack Donaghy, Corporate Executive & sundry other titles (30 Rock)
An SEO professional must be able to above all other things, think critically and creatively to solve problems and identify new opportunities to elevate brand awareness. Jack Donaghy is nothing if not an accomplished solution finder. Plus, who wouldn’t trust a man with so many executive titles on his resume?
PPC/Lead Generation Professional:
Temperance “Bones” Brennan, currently Forensic Anthropologist at Medico-Legal Lab (Bones)
Crime may not pay, but PPC does. A good lead generation expert uses both experience and analytical reasoning to make strategic bidding decisions. Dr. Brennan is a celebrated empiricist, meaning she uses both evidence and experience to inform her thought process. A great PPC professional also needs a little creativity in them; Bones is a crime fiction author in her spare time, proving she has a flair for the creative.
Will McAvoy, currently Managing Editor, News Anchor for NewsNight (The Newsroom)
Great content marketer should be able to see how a story can develop and adapt across multiple platforms from a chunk of information. They have to be adept at creating a conversation, and at storytelling, and who is better at telling a story than a journalist? Will McAvoy’s ability to see both sides of a situation, and to craft a compelling narrative out of any situation, would make him an excellent content marketer.
Social Media Marketer:
Phil Dunphy, currently a Real Estate Agent (Modern Family)
This is one of our more off-the-wall picks, but stay with us. Social media is about continuing conversations woth stakeholders in real time. A social media marketer needs to be empathetic, have a finger on the pulse of every conversation related to the brand, and be passionate about the brand. We can think of few characters as willing to be involved in multiple conversations about the same types of things, and is as sunnily optimistic and empathetic as Phil Dunphy. Bonus points – magic-themes posts!