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Email marketing is an extremely useful tool in an integrated digital marketing strategy, but once a marketer finds what email tactics work best for their brand, they tend to simply repeat them over and over. Email campaigns turn into an assembly line cranking out generic content and offers and sent out regularly to the same lists. This automation will end up hurting marketers in the long run; today’s consumer has an expectation of quality content, and email campaigns need to be innovative to continue to be successful. So how do you break out of the email machine? Here are some ideas to spruce up your email marketing efforts:
1. Segment Your List
We’re big fans of segmenting your audience and targeting individual segments with customized messaging; this is the most effective way to ensure that your email campaign will appeal to as many members of your email list as possible. Use demographics to segment, such as geography, gender, or age, and write separate email messages tailored for that demographic group. Segmentation takes a little more work, but when your open, click-through, and conversion rates rise, it will have been worth it.
2. Identify – and Recognize – Your Biggest Fans
For most companies, only 20% of their customers drive 80% of the business’s revenue. Those top drivers are your biggest fans. Identify them, and pay special attention to them to ensure that they keep on driving that 80%.
Continue to read on our blog: Don’t Be an Email Automaton- Tips to Customize Your Email Campaigns
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