Digital Marketing Latest Commentary
So your business has branded social media accounts that engage audiences, managed by marketing or social media professionals. You’re all set on the social media front, right? It turns out that you’re missing out on a big opportunity – your biggest brand advocate isn’t online. Senior executives, especially CEOs and CMOs, are virtually nonexistent on social media, particularly Twitter.
Why should the C-suite be on Twitter? There are several reasons:
Having a visible, active member of a company’s executive board on social media makes the entire brand appear more legitimate and trustworthy, according to a survey of chief marketing officers conducted by BRANDfog. Additionally, an active CEO personal account helps foster brand loyalty by leveraging a more personal aspect of the company. People are always a brand’s most valuable assets; putting the people with the most influence to work promoting the brand online will only enhance the company’s overall social media efforts.
Continue to read on our blog: The Person Who Should Be Tweeting for Your Company…and Isn’t
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