Social Media Savvy for Search – How to Draw Eyes to Your Profiles
Brands understand that a strong social media presence is essential for brand recognition, successful content marketing, customer service opportunities, and for search engine friendliness. All of these possibilities sound enticing in theory, but many organizations struggle with the reality of implementing social media strategies to achieve these goals, especially utilizing social media for increased search engine rankings. The best way to control branded SERPs is to position both your website and social media profiles on the first page of Google results. How do you maneuver your profiles to these coveted positions, and how do you direct more users to them? By building links to your social media profiles. Here are some ways how; as an added bonus, all of these strategies will help with both increasing social following and search engine rankings:
Link to your social media profiles from your website. These crosslinks will help increase your social following, and build legitimacy for your sites. Take advantage of icons in the header or footer of your website, but remember: official social media badges, while they make it easy for users to take social action, aren’t the best strategy from a strict link-building point of view. Use them carefully.
Include social links in author bios. Do you contribute to guest blogs, news sites, and forums across your industry? Those are great opportunities to leave social links for your readers to follow.
Ask employees to include company links and handles in their profiles. Including the company handle in a Twitter user bio or linking to a company’s Facebook page from a personal profile is a smart way to create multiple links to a company profile. Just remember that Twitter mentions of this sort are nofollow; luckily, Facebook links are dofollow, and will directly help with SEO.