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Many businesses experience peak sales during the holiday season, where a large part of these customers are one-time gift buyers. Several brands accept that the sales cycle ebbs and flows, with peak sales during Q4 and Q1, and a slump after the holiday rush is over. However, savvy digital marketers can help minimize the post-season slump, and actually convert those one-times into repeat or lifetime customers. Think of it as continuing a conversation; in order to know what to say, consider what type of personas there are for holiday shoppers that would re-visit your site. Search Engine Watch identifies these three personas:
All of these personas involve customers who have already made a purchase; you have to keep the momentum of relationship building up, while your brand is still fresh in their minds. Continuing a conversation with these new customers is key. There are several mediums you can use to follow up with these customers, including email marketing, social media, and remarketing ads.
Continue to read on our blog: The Gift That Keeps on Giving: Turn Your Holidays One-Timers into Repeat Customers
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