Digital Marketing Latest Commentary
Around this time of year, marketing experts all tend to focus their blogs and social postings about what the industry will look like in the New Year. Predictions fly thick and fast, and certain trends tend to emerge in each post, informed by past performances and events from the past year. Unfortunately, some of these predictions are formed from tired, over-wrought marketing clichés. These quick sayings are dashed off so many times that they lose all meaning and relevance. Here are the five marketing clichés that make us want to tear our hair out every time we see them – and yes, we think a little less of you if you use them:
1. Content is King:
UGH. This phrase is so overused, no one even knows what it originally meant. The idea is that customers respond to content, so that brands that deliver it to their audiences are more successful online. The shift of search engine marketing that placed an emphasis on quality content production and distribution only strengthened this belief, which birthed this cloying alliteration. Despite from being played out, the thought is incomplete; quality is key to content production, and content distribution is crucial to success with content marketing. Otherwise, your content is just a king without a crown (or kingdom).
2. SEO is Dead:
No it’s not. Anyone who says this while wringing their hands is either not an actual SEO professional, or they are a black-hatter that relied on tricks and schemes to rig SERP rankings. SEO isn’t dead, it’s different. Marketers can’t rely on keywords as heavily, since Google has encrypted them, and search engines are penalizing thin or irrelevant cntent. SEOs need to focus on quality now more than ever, which is better in the long run for customers and brands.
Continue to read on our blog: Cliché is King – 5 Marketing Standbys That We’re Tired of Hearing
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