Digital Marketing Latest Commentary
In our previous web development post we covered why company websites are important. Not only are websites an integral part of a digital marketing strategy, they also represent your company, allow prospective customers to engage with your brand, and convert traffic into leads.
For these various reasons, it is important to make sure that your website is designed for the customer. From an employee’s perspective, the website may have a logical flow; however, this may not always be the case with a customer who is unfamiliar with the product or service you offer. It is important to keep in mind that the website should serve the customer, not you.
In order to see if your website serves the best interest of the customers, the first step is to view your website as if you’re looking at it for the first time. Think of the main reasons why a potential customer might visit the site. Are the primary products and services offered by the company clearly displayed?
For example, if you own a chain of coffee stores located all over the country, your customer would want to know where stores are located and the specific products you offer. Therefore, you should have those two aspects prominently featured in the website navigation menu. By doing so, you will pull the consumer in and encourage them to explore further.