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Content Marketing 101: What Should it Actually Be Doing?


By this point, you’ve heard about the ubiquity and importance of content marketing to a digital marketing strategy endlessly. But aside from seeing hundreds of repetitive blogs announcing content’s coronation, have you ever seen an article that clearly states what your content’s goals should be? While every strategy has different objectives, content marketing is useful for accomplishing:

  • Link building for SEO purposes
  • Social shares for social media marketing, SEO purposes, and increased brand awareness
  • Customer service
  • Thought leadership/building brand authority
  • Lead generation

All of these targets are highly profitable to companies, particularly business-to-business ventures, which must communicate industry pain points and potential solutions, often to a niche audience. In order for your content to accomplish one or more of these goals, it needs to blow your audience away. How do you create compelling content that stands out in a crowded marketplace?

Continue to read on our blog: Content Marketing 101: What Should it Actually Be Doing?
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This entry was posted on January 14, 2014 by in Link Building, online marketing and tagged , .
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