Digital Marketing Latest Commentary
The New Year is upon us and as you may have expected, technology is changing right before our eyes. It should come as no surprise that the mobile landscape is becoming more and more relevant for companies and marketers alike. According to research from Pew Internet, 91% of American adults have a cell phone and 56% of American adults have a smartphone. These numbers may seem relatively high, but it’s important to keep in mind that they will only increase in the future.
Although people may be using mobile devices more often, their activity on these mobile devices doesn’t differ much from their usual PC activity. For example, Google still reigns supreme on mobile search and Facebook is still hugely popular among mobile users. The sheer convenience of mobile use is causing people to shift from PC to mobile at a staggering rate.
Considering this shift to mobile, companies cannot afford to ignore mobile users. If people are using their mobile devices the same way they use their PC’s, then there is a quick fix to the current onslaught of mobile traffic; create user friendly mobile websites and advertisements. It should be just as easy to use a mobile website as it is to use a website on a PC.