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Google Issues Bad Ads Report: More Bad Ads, but Fewer Bad Advertisers in 2013

57224613Google has released its end-of-year report detailing the amount of advertisers and advertisements that were removed or penalized from the company’s vast advertising network for exposing users to spam, malware, counterfeit goods or services, and other malicious content. While the amount of individual ads that were pulled from the system shot up significantly, the number of bad advertisers banned from Google was actually less in 2013 than 2012.

Google removed 350 million bad ads in 2013, up 59% from the 224 million pulled the year before. The number of illegitimate advertisers shrank to 270,000 from the over 850,000 identified in 2012. The substantial drop has been attributed to Google’s improved safety screens.

Furthermore, the amount of advertisers banned from Google’s system for selling counterfeit goods dropped 80% over the course of a year, with the total number of counterfeiters equaling 14,000. Google also reported an 82% drop in counterfeit goods being sold through Google AdWords in 2013, and a 78% reduction in user complaints about counterfeit scams.

Continue to read on our blog: Google Issues Bad Ads Report: More Bad Ads, but Fewer Bad Advertisers in 2013
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This entry was posted on January 20, 2014 by in online marketing, SEM and tagged , .
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