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Don’t Do This: Common Content Marketing Mistakes to Avoid

139393159By now we all know that content marketing is a critical component of digital marketing success. You also probably know that successfully distributing content is just as important as the actual content creation. You can create excellent content, but if you don’t distribute it correctly, then it was a complete waste of time.

In one of our previous blogs, we shared with you some tips about how to get your content noticed. Social media sites, email, SEO, and link building are all great options to get your content out there. However, some content marketers abuse these distribution outlets.

When you’re sharing your content, it’s important to remember that you want to serve your potential customers, not suffocate them. Below are some common content practices that should be avoided at all costs.

Tweeting and Tweeting and Tweeting – Twitter is an excellent tool for distributing your content. A catchy tweet with a link will entice readers to want to learn more. However, companies and bloggers often go overboard with tweets. One tweet per blog post or article at a time is usually enough. There may be instances when tweeting more than once is appropriate, or you may at some point want to “recycle” and redistribute a popular content piece, but sending out 5 tweets for one blog post is overkill.

Continue to read on our blog: Don’t Do This: Common Content Marketing Mistakes to Avoid
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This entry was posted on February 7, 2014 by in online marketing, Social Media and tagged , .
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