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For many paid search professionals, writing successful ad copy – the kind that increases ad relevance, quality score, and clicks – is a challenge. Good ad copy that increases the click-through rate of an ad will help with the cost per click, the cost per conversion, and the overall return on investment of your ad. It’s worth investing a little time in to write and optimize superior copy.
Google recently released “Creative That Clicks”, a guide that details improvements in ad performance that Google saw internally from testing ad copy best practices. We scoured the guide to bring you some of the best and easiest ways to tweak your ad copy to maximize clicks:
1. Capitalize the first word in your ad: When this tactic is coupled with placing target keywords in the ad title, the ad will be positively impacted.
2. Use your keywords or a variation of them in the ad headline: By directly alerting users what the ad is about, click-through rate (CTR) can be increased by as much as 15%.
3. Also use your keywords in the first description line of the ad: This tactic reinforces the relevance of the ad, and can significantly impact the ad’s CTR in a positive eway.
Continue to read on our blog: Put the “Click” Back in Pay-Per-Click: 5 PPC Ad Writing Strategies that Work
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