Digital Marketing Latest Commentary
By now responsive design is old news. Every web designer knows that your website should scale to whatever device visitors use to access it. Your site should look just as clean on a cell phone as it does on a desktop. In order to achieve this, many developers initially create their site on a mobile device and then scale it to fit tablets and desktops.
In some cases, this may not be a bad approach, but it’s important to remember that a user’s experience on a cell phone is much different from their experience on a desktop computer. Although important activities such as online banking are becoming more and more popular on cell phones, more complicated online activities usually take place on desktops or tablets.
For example, if you were going on vacation and had to book a hotel, flight and rental car, chances are you probably wouldn’t do it on a cell phone. Cell phones aren’t used for complicated activities like planning a vacation. These types of activities are usually reserved for larger devices like desktops or laptops.
It’s important to understand the behaviors that happen on each device. Catering your design to specific behaviors will create a much more enjoyable user experience.
Cell phone users tend to prefer simple tasks. They are usually on the go and are often switching between looking up directions, responding to a text, and answering emails. For this reason, cell phone-specific websites should be easy to navigate and should have the most important features front and center.
Continue to read on our blog: Desktop vs. Tablet vs. Mobile: A Unique User Experience
Follow us: @inSegment on Twitter | inSegment on Facebook