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Clear! How to Resuscitate a Flat-Lined PPC Campaign

176871313It can be a terrifying sight: you log in to your AdWords account, and scroll through to your analytics. Instead of the normal range of highs and lows, there is a valley in the middle of your graph: clicks have flatlined. Before you tear your hair out or completely overhaul the ad campaign, take a breath. This problem might be easier to fix than you realize. Grab your paddles, and have everyone stand back: we’re going to jumpstart this campaign.

There are several scenarios that could cause this flatline. Go through your account and see if any of these situations have occurred; once you find the culprit, it will be much easier to fix – and get your campaign back to normal.

What is Your Ad Position?

Your ad’s place on the page can affect the clicks. If it appears too low on the page, make sure that your bids aren’t too low. If you’re using automated bid options, is there a paused rule that is stranding a keyword at a lower-than-average bid?

Are Your Bids Too Low?

Bidding is always tricky, but if your bids are too low, AdWords will phase you right out of competition. Additionally, check your daily budget. If it’s too low in relation to your average cost-per-click (CPC), then that can negatively affect the ad’s impression share, contributing to your flatlined campaign.

Are All of Your Negated Terms Correct?

If your impressions and clicks suddenly take a nose-dive, that can be a sign of simple team miscommunication or a simple mistake. Check your negatives list and make sure none of your important keywords were added by mistake; audit the list at the ad group and campaign level to make sure you don’t miss something.

Continue to read on our blog: Clear! How to Resuscitate a Flat-Lined PPC Campaign
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This entry was posted on March 24, 2014 by in online marketing, SEM and tagged , .
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