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As a small business, it is imperative that you optimize your business for search. Where do people go to find things they’re looking for? Google of course. According to a report published at the end of 2013, Google has over 67% of the search engine market.
Considering this large percentage, small businesses should become familiar with the Google search platform so they can increase their chances of being found by their customers. Admittedly, it can be difficult to keep up with all the platform and algorithm changes that Google releases. But have no fear; we’ll keep you updated on what you really need to know.
Matt Cutts, the head of Google’s Webspam team, recently announced that they would be making changes to Google Panda. Panda was released in 2011 and was aimed at lowering the rank of thin or low quality sites. In the most recent announcement, Cutts explained that the latest refresh will produce a softer version of Google Panda. This softer version of Panda will help small businesses rank better in search results.
This is great news for smaller businesses but it’s important to remember that you still have to optimize your site so Google can find you. To help you with your optimization before Google Panda is released; here are some tips that will allow you to succeed.
Google Panda looks for Consistent Content – Consistent high quality content is the key to ranking higher in Google Panda. Google rewards sites who provide their users with useful information. Regardless of SEO, company sites should be doing this. A company blog is a great way to communicate useful and practical information to prospective customers.
Continue to read on our blog: Google Panda is Helping Small Businesses Optimize Search
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