Digital Marketing Latest Commentary
MyBlogGuest, a popular guest blogging network, was recently penalized by Google’s webspam team, led by Matt Cutts. Cutts made the announcement over Twitter and published a related piece on his website titled “The decay and fall of guest blogging for SEO.” MyBlogGuest is lax with their linking policies, and Cutts alluded to finding spam in their content. Bloggers have spoken out in disagreement with Cutts and defended guest blogging, a longtime popular SEO technique that Cutts claims to be spammy and inauthentic. Many have argued the benefits of guest blogging, and claimed it can be effective when used the right way, like any SEO technique. Cutts and guest blog loyalists are both right: guest blogging could easily be a friend or foe, depending on how you use it. If you want to use guest blogging effectively (and without Google giving you the axe), remember the right ways to use it:
It’s About the Content, Not the Links – The purpose of your blog should not just be to earn a backlink; it should be to publish relevant and genuine content that reflects well on your brand and connects with the reader. If your content is authentic, you could gain new followers that genuinely want to read what you have to say! It not only reflects well on you, but your brand; remember that each post builds on your brand’s online presence, and you want to maintain positive brand awareness. Try to give your content a voice, style, and creative kick- make sure the article brings something new to the table.
Continue to read on our blog: Guest Blogging: The Right Way to Improve Content & SEO
Follow us: @inSegment on Twitter | inSegment on Facebook