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Matt Cutts, the head of Google’s Webspam Team, is known for having an open dialogue with the public. Recently, he used one of his Webmaster YouTube videos to debunk a common myth: that smaller sites cannot acquire as much online traffic as bigger and better known sites. Cutts immediately stated that he disagrees with this assessment, and explains that smaller sites don’t need to be intimidated by larger sites, and it’s true. While it may be harder to gain the same type of online recognition that larger sites receive, it is not impossible. If you want to have an impressive search ranking and rack up as much web traffic as a larger site, there are a few things to remember:
Quality Comes First – Cutts wants to assure us that search rankings are less about size than it is about content. If you want your site to be at the top of the search rankings, your content needs to be smart, innovative, and high-quality. What value are you bringing to the consumer? Cutts uses sites like Facebook and Google as examples of sites that began when they were small, that appealed and connected to the user, and proved to perform the best in their field. Whatever content you want to focus on, make sure you do it well!
Continue to read on our blog: Increase Web Traffic & Improve Search Rankings: The Underdog Success Story
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