Digital Marketing Latest Commentary
With the amount of content that is forced upon consumers in today’s digital world, it’s easy to create an ad or a social media post that goes unnoticed. Companies must differentiate themselves to cut through the excess “noise” of today’s Internet. If you only get one chance to engage with consumers, what’s the best method?
One method that is great for connecting to consumers in an effective and genuine way is storytelling. Storytelling creates a narrative that people can follow and connect with. Storytelling certainly isn’t a new concept. People have been telling stories since the beginning of time. However, brands are underutilizing this tool or even worse, abusing it.
Of course there are some exceptions. Brands like Coca-Cola and Toms have done an excellent job creating and crafting a story to communicate with consumers. These stories capture the hearts and minds of consumers and ultimately influence their behavior.
Everyone has some type of story. Here are a few tips to help you as you craft yours.
Make It Authentic
Real authentic stories carry more weight than something that is simply made up. There are plenty of fictional pieces of content on the internet that are effective, but storytelling shouldn’t be forced. Think about your company, product or service. What’s its purpose? What does it stand for and how did it acquire it’s unique values? An authentic story will do a better job connecting to prospective consumers.
Continue to read on our blog: Marketer or Storyteller? The Power of A Good Story
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