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How to Choose and Use the Right Social Media Channels for Your Company

There is an ongoing debate as to which social media platform is the most effective marketing channel for business. The reason there is no definitive answer is that the concept of an ‘effective’ strategy is rarely consistent among all companies and industries. It all comes down to your business’s goals. Whether you are looking to simply increase website traffic, or rather, your priority is to create a brand identity, the different social media channels prove to be more or less effective dependent on what you are hoping to achieve and whom you are trying to reach with your marketing strategy.

Check out these guidelines and our infographic to gain a better understanding as to how to effectively choose and use the various social media channels:

inSegment_Social_Media_guide

Facebook

Whom You Can Reach: According to Luke Chitwood, the popularity of Facebook spreads across nearly all demographics making it a great way to increase brand awareness.
How to Have a Presence: This is a place for two-way communication, so the tone of voice of posts should be conversational and helpful. It is also easier to generate engagement if you make posts that include pictures, are shorter, or that are structured as questions rather than statements.
What Your Message Should Be: This is not a place to post advertisements or make obvious promotional posts – rather, use Facebook to clarify your brand image by posting useful content such as articles, links, videos, etc. Ultimately, use this network to promote not a product or deal, but rather a likeable brand personality.

Twitter

Whom You Can Reach: Use its interactive nature to not only connect with your own target audience, but also with other similar or complementary businesses, and hence also their target audiences. Tip: Do not just have your own Twitter page and tweets, but also follow people or businesses who are relevant to your industry in order to increase your presence and attract new interest.
How to Have a Presence: Post concise messages. This brevity gives you the opportunity to be enticing, so keep your tweets interesting and engaging so that they can stand out against the immense amount of others.
What Your Message Should Be: Because of its live updating feed, Twitter is a great place to announce new products, deals, events, news headlines, etc. that may be appropriate to your business or helpful to your followers. While providing useful content is a great way to achieve retweets and gain followers, do not be afraid to send out funny or clever tweets that may also help to develop your brand identity.
Furthermore, the character limit provides a great opportunity to re-direct your followers to your other social media pages or website in order to ‘learn more’ about the subject of the tweet.

Continue to read on our blog: How to Choose and Use the Right Social Media Channels for Your Company
Follow us: @inSegment on Twitter | inSegment on Facebook

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This entry was posted on June 10, 2014 by in Social Media and tagged .
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