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How Your Website Can Capitalize On Google’s New SEO Algorithm

Google has announced the release of a new algorithm for search engine queries. The update is scheduled to take place on April 21, 2015 and will generate new rankings for websites based on mobile-friendliness. With an increasing number of users browsing the Internet via mobile device (a whopping 50% of all search queries come from smartphones), it’s no surprise that Google has changed their formula and adapted to the needs of their users. Although we don’t know the extent to which the algorithm will affect rankings, Google has said the change will cause “significant impact” on search results. Keep in mind that the update will only affect mobile search results conducted via smartphone or tablet, and will not influence searches conducted on a desktop computer or laptop. But what does this mean for your website? Basically, if you haven’t already formatted your website to be easily accessible via smartphone, you will find yourself being ranked lower than websites who made the effort to strategically configure their pages for modern devices. Google’s new algorithm means that websites perfected for smartphone use will get priority ranking. It’s Google’s answer to the huge wave of individuals turning to their phones for basic Internet browsing purposes. If your website isn’t up to par, don’t fret – there’s still some time left before the update for you to optimize your website for mobile usability. Here’s a few pointers you should keep in mind before the update:

  1. A recent buzzword that marketers should familiarize themselves with is responsive web design, or RWD. It is essentially an approach to web design that makes your site look great and work great at any screen size – meaning it will be easily accessible for any user whether they are using a desktop, tablet, or cell phone. It is “responsive” to the user’s device, hence the name. Nowadays, any developer can tell you that web design is pretty much synonymous with RWD. Google’s recent announcement for the new update has pretty much solidified the fact that RWD is here to stay.
  2. If you aren’t interested in completely reformatting your website for RWD, another option is building a separate mobile website specifically for mobile users. Although it can offer a cheaper alternative to RWD, you also should keep in mind that it may incur higher costs in the long run because you will have to maintain two websites instead of one.
  3. Use Google’s mobile-friendly test to see how your website looks on a phone or tablet! If it looks like your website doesn’t stack up, Google has provided a starter kit to guide you through the process of formatting and reconfiguring your website for optimized rankings. They have even included a guide to the most common mobile design mistakes, and how to avoid them as well as an FAQ.
  4. Take some time to navigate your website through a tablet or phone. Pretend you are a potential consumer. Is your text easy to read? Do you have to scroll side-to-side simply to read a sentence? View every page of your site and make sure every link works. Consider the differences between navigating your site via desktop screen versus tablet. A 1000 word essay on your website may look impressive from a desktop, but it will look daunting and overwhelming for a mobile user.
  5. Consider the main goals of your website. If you have an online store, can a customer easily purchase items from their phone? How are advertisements displayed on a computer monitor versus a cellphone screen? Would your website benefit from a custom app? Lastly, contact information should be easily accessible. For example, a map of your office location can include a link to the Google Maps app, with specified directions based on your phone’s GPS.

Continue to read on our blog:  How Your Website Can Capitalize On Google’s New SEO Algorithm
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This entry was posted on April 7, 2015 by in Web development.
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