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So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine.
With over one billion active websites today, it’s a challenge to differentiate your site from an enormous pool of digital content. However, with the implementation of an effective SEO strategy, you’ll have less trouble boosting your online presence and driving desired traffic to your page.
The ideal result is to create SEO with all the force of a juggernaut, which would solidify a high position in search rankings and pave the way for long-term success. So, without further ado, here are five easy ways to create an effective SEO strategy.
Keyword research is the main driver of successful SEO. In order to improve your search engine ranking, you’ll need to first analyze keywords that are relevant to your industry. And with several online tools at your disposal, such as Google AdWords’ Keyword Planner and WordStream’s Free Keyword Tool, you’ll be able to differentiate competitive keywords from those that are more likely to increase website traffic.
Keyword research doesn’t just give you an understanding of what terms to use; seeing what people search for also provides insight into topics of interest. This can greatly benefit your SEO strategy, as your content will be influenced by which themes generate user engagement.
However, remember that your competitors will ride this interest wave as well. To bypass the issue of highly competitive terms, consider using long-tail keywords: three to five word phrases. By targeting more niche phrases, you’ll wind up getting more visitors to your site by tailoring your product or service to a specific audience.
Keeping on top of new SEO algorithms is imperative to the success of your page. For example, as part of its ongoing user-friendly developments, Google recently introduced the second version of its mobile-friendly algorithm. Since the search engine’s algorithm awards better search ranking to mobile-optimized websites, it allows users to find more pages relevant to their searches—i.e., yours.
So how exactly should you capitalize on this update? In order to guarantee search engine optimization and avoid being penalized, you need to improve your site’s mobile usability as well as its aesthetic experience. According to Google, there are three top things you should keep in mind when building a site for mobile devices:
By following these simple guidelines, you’ll have your mobile-friendliness covered—which means more time to build the effectiveness of your SEO juggernaut in other areas.
It’s simple: High-quality link building produces greater results. But what is link building? According to Search Engine Land, domain owners need to acquire quality links from respectable sites in order to rank well. Then, by having quality pages link to your site, you’ll be one step ahead of your competitors and their respective SEO strategies.