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The Role of Marketing: How it Affects Business and How to Market the Right Way

Definition of Sales and Marketing Let’s set the scene: you’re on the couch, relaxing and watching television. Your mom is there watching as well—a commercial comes on that is funny … Continue reading

April 11, 2016 · Leave a comment

3 Post-Mobilegeddon Syndromes In Its First Week and 5 Quick Facts about this SEO-pocolypse

In our previous blog post, we talked about how your websites can capitalize on Google’s new SEO algorithm. After the two-month fear and preparation of many webmasters, the latest dreaded … Continue reading

April 29, 2015 · Leave a comment

How Your Website Can Capitalize On Google’s New SEO Algorithm

Google has announced the release of a new algorithm for search engine queries. The update is scheduled to take place on April 21, 2015 and will generate new rankings for … Continue reading

April 7, 2015 · Leave a comment

inSegment, a Leader Among Boston’s Digital Marketing Firms, According to Clutch

Since our journey started in 2007, our efforts as a full-service digital marketing and advertising agency have been centered upon quantifiable marketing results. An engineering mindset and a powerful set … Continue reading

March 24, 2015 · Leave a comment

7 Ways Analytics Can Help You Unlock Your Marketing ROI

John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This saying still largely applies today as many … Continue reading

January 16, 2015 · Leave a comment

Get Discovered: Five Tips For Marketing Your Music Online

If you are a musician like I am, you undoubtedly understand how difficult it is to get your music noticed and gain traction in the music world. The key is … Continue reading

January 13, 2015 · Leave a comment

3-D Printing for Marketing

Marketing with 3-D printing is uncharted territory. What was, only a few years ago, a novelty hobby for only the most tech-savvy early adopters is quickly becoming a mainstream phenomenon, … Continue reading

December 26, 2014 · Leave a comment