Content Marketing 101: What Should it Actually Be Doing?
By this point, you’ve heard about the ubiquity and importance of content marketing to a digital marketing strategy endlessly. But aside from seeing hundreds of repetitive blogs announcing content’s coronation, … Continue reading
Social Media Savvy for Search – How to Draw Eyes to Your Profiles
Brands understand that a strong social media presence is essential for brand recognition, successful content marketing, customer service opportunities, and for search engine friendliness. All of these possibilities sound enticing … Continue reading
Blog Comments: Still a Solid SEO Strategy – When Done Correctly
With all of Google’s recent updates and crackdowns on link building schemes, many SEO professionals worried that the once widely-used practice of commenting on relevant industry blogs would be punished … Continue reading
Turning Web Mentions Into Links
Link building is crucial to your website’s SEO. Increasing the amount of links to your page will raise your page rank, and help the chances of someone coming across your … Continue reading
‘Tis the Season…to Build Links!
Seasonal marketing comes more easily to some companies than to others. Office supply companies have a built-in sales season with back-to-school shopping, while many types of retailers can take advantage … Continue reading
inSegment Internet Marketing Company Blog 