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6 Productivity Dos and Don’ts for the Workplace

The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. … Continue reading

August 5, 2016 · Leave a comment

Is a Mobile App Right for Your B2B Business?

On average, a smartphone user spends four to five hours each day on mobile. Like it or not, mobile is completely revolutionizing marketing and brand strategy. So, it’s time to … Continue reading

July 25, 2016 · Leave a comment

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to … Continue reading

July 18, 2016 · Leave a comment

Winner of the inSegment 2016 Scholarship Announced!

We are pleased to announce the winner of our Fall 2016 Scholarship: Abbey Willman, a 19-year-old student living in Madisonville, Louisiana. Abbey will be attending Delgado Community College in New … Continue reading

July 6, 2016 · Leave a comment

5 Ways to Create an SEO Juggernaut

So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine. With over one billion active websites today, it’s … Continue reading

June 15, 2016 · Leave a comment

5 Lessons in Digital Storytelling from Leading B2B Companies

The Content Marketing Institute recently reported that 80 percent of business decision-makers prefer to get information about a company in a series of articles versus in an advertisement. With this … Continue reading

June 14, 2016 · Leave a comment

Relationship Status Between Social Media and SEO: It’s Complicated

As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can greatly affect, and is … Continue reading

May 3, 2016 · Leave a comment