5 Ways to Improve a Newsletter Sign up Form
Newsletters are an important link between you and the visitors to your site. Because these visitors take the time to sign up for your newsletter, it is obvious that they … Continue reading
Marketing Emails Missing the Mark: Are Your Messages Where They Need to Be?
Marketers know how important email is to their conversion and sales efforts; the channel is still one of the largest digital conversion drivers. Aside from careful copywriting, design, and functionality … Continue reading
Mobile Moms: Online Marketing Online to US Moms
It’s become a standard cliché: the hapless parent confounded by technology, unable to open their email or unlock their phone, dependent upon their condescending teenage children to help them with … Continue reading
Email on the Clock: Are You Timing Your Campaigns Effectively?
By this point, you know that email marketing is one of the most effective tools for generating new leads, sales revenue, and for targeting specific audience segments. However, email is … Continue reading
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