You’ve Got Mail: 3 Tips for Improving Your Email Marketing Strategy
Email is the number one preference for daily use and consumer marketing communications. It’s an efficient and inexpensive means of mass communication, but in order for it to be effective, … Continue reading
What’s the Biggest Email Marketing Mistake You Can Make?
Marketers have a lot going on. From strategy and planning to execution and reporting, there is always an abundance of tasks on a marketer’s to-do list. It can be natural … Continue reading
More Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound Marketing
St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to party, there are many … Continue reading
Successful Email Marketing: More Than Just a Subject Line
According to “The Small and Midsize Business Email Marketing Survey 2013,” 56-percent of businesses plan to increase their marketing email efforts in the near future. Many of these businesses will … Continue reading
Oops: Recovering from an Email Marketing Error
We might not like to admit it, but even marketers are human. Every once in a while, despite the planning, testing, and quality assurance that every digital campaign receives, a … Continue reading
The 1 Secret to Improved Email Marketing in 2014
You’ve heard us and others talk about how email marketing is still a highly successful, important element of digital marketing. You know that you need to create compelling content, incorporate … Continue reading
Are Your Emails REALLY Responsive? New Study Say No
We’ve been talking about responsive design and its importance to digital marketing constantly; websites, landing pages, and email designs have to adapt to fit the wide array of devices that … Continue reading
Don’t Be an Email Automaton- Tips to Customize Your Email Campaigns
You shouldn’t be mass producing email campaigns – customize and personalize for the best results! Email marketing is an extremely useful tool in an integrated digital marketing strategy, but once … Continue reading
Maximize Your Marketing Effectiveness with Email
Email marketing is a cheap, simple way to reach all of your clients quickly. But there’s more to it than simply compiling a list of addresses and sending mass emails. … Continue reading
Email Marketing: Use Best Practices, Not Common Practices
In a recent Direct Marketing News post, ExactTarget marketing research principal Chad White stressed that just because a majority of email marketers follow certain practices, doesn’t mean that those methods are effective. … Continue reading
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