How Google is Shaping the Future of SEO
There is no denying that 2013 brought a number of significant changes to the SEO and digital marketing industries, and that the vast majority of these updates came from Google. … Continue reading
Cliché is King – 5 Marketing Standbys That We’re Tired of Hearing
Around this time of year, marketing experts all tend to focus their blogs and social postings about what the industry will look like in the New Year. Predictions fly thick … Continue reading
Putting the Cart Before the Horse: Is Your Website Marketing-Ready?
We spend a lot of time on this blog discussing various tactics and methods of attracting and driving quality traffic to your company website. A vast majority of brands, especially … Continue reading
Old Dogs Learning New Tricks: New PPC Changes for 2014
SEO has dominated most of the search engine marketing conversation this year due to the bevy of changes made to the industry; everything from a new algorithm that focuses on … Continue reading
Mobile Websites: Are You Doing it Wrong? Probably, According to Study
Designing and maintaining a mobile optimized or dedicated site is crucial to converting potential customers, but it can be hard work. If you’re struggling to keep your mobile site in … Continue reading
Are Your Emails REALLY Responsive? New Study Say No
We’ve been talking about responsive design and its importance to digital marketing constantly; websites, landing pages, and email designs have to adapt to fit the wide array of devices that … Continue reading
The Gift That Keeps on Giving: Turn Your Holidays One-Timers into Repeat Customers
Many businesses experience peak sales during the holiday season, where a large part of these customers are one-time gift buyers. Several brands accept that the sales cycle ebbs and flows, … Continue reading
Use Content Marketing to Increase & Engage Your Facebook Fans
Content is the most valuable part of your Facebook page. If you understand what the most successful content for your brand and for your audience is and publish it strategically … Continue reading
Peeking Behind the Curtain: Examining the Search Quality Rating Guidelines
Digital marketers and SEO professionals have long tried to anticipate and adjust to search engine ranking systems and their constant updates. The task has been made much harder by the … Continue reading
Social Media Savvy for Search – How to Draw Eyes to Your Profiles
Brands understand that a strong social media presence is essential for brand recognition, successful content marketing, customer service opportunities, and for search engine friendliness. All of these possibilities sound enticing … Continue reading
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