Optimizing Your Content for Mobile SEO
The two biggest trends in digital marketing, content marketing and mobile strategies, seem to be mutually exclusive entities. Content usually involves text of some time, and while advertising, search, email, … Continue reading
Facebook Tests Out Five Star Ratings for Company Pages: What Does This Mean for Brands?
Facebook is currently testing out a new idea that could mean trouble for some companies. At the top of company pages chosen for the test, there is now a five … Continue reading
Blog Comments: Still a Solid SEO Strategy – When Done Correctly
With all of Google’s recent updates and crackdowns on link building schemes, many SEO professionals worried that the once widely-used practice of commenting on relevant industry blogs would be punished … Continue reading
Checklist: Are You Utilizing These 5 Inbound Marketing Elements?
The holiday season is rapidly approaching, which means that it’s almost the season of lists; holiday meal grocery lists, gift wish-lists, New Year’s Resolution lists, and Santa’s notorious naughty-and-nice list. … Continue reading
Micro-Content for Branding
We can simply define today’s generation in one word: fast. We expect everything quickly and at our fingertips. Consumers and customers will quickly lose interest in content or informational pieces … Continue reading
The Person Who Should Be Tweeting for Your Company…and Isn’t
So your business has branded social media accounts that engage audiences, managed by marketing or social media professionals. You’re all set on the social media front, right? It turns out … Continue reading
Sneaky Search Engines: Google’s Other Changes
For the past few weeks, you’ve heard everything you need to about Google’s choice to withhold keyword data from advertisers, and the switch over to a new algorithm, Hummingbird, which … Continue reading
High ROI Markup for Retailers & Facebook Ads: iOS 1,790% More Profitable than Android, Study Shows
One of the creative challenges of digital marketing is hitting the sweet spot between trying new services and staying on top of industry trends, all while still delivering results. Getting a … Continue reading
Don’t Be an Email Automaton- Tips to Customize Your Email Campaigns
You shouldn’t be mass producing email campaigns – customize and personalize for the best results! Email marketing is an extremely useful tool in an integrated digital marketing strategy, but once … Continue reading
SEO’s Shifting Focus
Over the past few years, and particularly in the last few months, many changes have occurred in the way Google measures and ranks pages within its search results. Experts see … Continue reading
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